Focused Pages
Landing Pages That Don't Waste Your Ad Spend
Most ad campaigns send traffic to a homepage that wasn't designed to convert it. A dedicated landing page built around one offer, one audience, and one action changes that.
Who this is for
This is for a business already running or about to run paid ads on Google, Meta, or both, and sending that traffic somewhere other than a generic homepage. If you're spending money per click, the page needs to be built for that job specifically. It's not a full website rebuild. It's one page, built to do one thing well.
Problems this solves
- →Your ad platform's conversion numbers don't match what your CRM or booking calendar actually shows
- →A page builder site is loading slow enough to hurt your Google Ads Quality Score, which means you're paying more per click than a faster competitor for the same ad position
- →iOS users, often your highest-value traffic, are invisible to standard pixel tracking because of Apple's App Tracking Transparency restrictions
- →Your current landing page is really just a homepage section, cluttered with navigation and offers that have nothing to do with why someone clicked the ad
- →You're stacking plugins to try to patch tracking gaps, and every plugin update risks breaking the last one
What's included
- ✓A single custom-coded landing page, no page builder, no template
- ✓Server-side conversion tracking built into the page itself: Meta Conversions API and Google Enhanced Conversions, so your numbers hold up even as browser-based tracking gets restricted further
- ✓First-party click ID capture (gclid, fbclid) set server-side on your own domain, which survives Safari's tracking prevention in a way third-party pixel cookies don't
- ✓A Lighthouse performance score of 95 or better, tuned specifically for the Core Web Vitals that feed into Google's Quality Score
- ✓Copy structured around a single call to action, matched to the ad that sent the traffic Mobile-first layout, since most paid traffic lands on a phone first
- ✓Basic A/B test setup if you're running more than one ad variant
Why it matters
- ✓Conversion data you can actually trust, cross-checked against your own first-party record instead of guessing which platform's dashboard is closer to the truth
- ✓Lower cost per click over time, because page speed and Quality Score are directly connected on Google Ads
- ✓Accurate attribution for iOS traffic instead of a growing blind spot in your reporting
- ✓A page that loads fast enough that people stick around instead of bouncing back to their search results
- ✓One less thing breaking silently, since there's no plugin stack to maintain or update
This service is not for
This isn't a fit if you need a full multi-page website. That's the Business Website service. It's also not the right call if you're not running paid traffic yet. Organic-only sites benefit more from the broader site structure and content work covered under SEO Foundations.
Common questions
How do you handle tracking now that Apple and browsers restrict it?
I build server-side tracking directly into the page rather than relying only on a browser pixel. When someone clicks your ad, I capture the click ID (gclid or fbclid) server-side and set it as a first-party cookie on your own domain, which holds up better against Safari's tracking restrictions than a third-party cookie does. When a conversion happens, the event goes to Meta's Conversions API or Google's Enhanced Conversions directly from the server, not just the browser. That means iOS users who've opted out of app tracking, which is most of them, still show up in your conversion data instead of disappearing from it.
Why does page speed affect my ad costs?
Google and Meta both factor landing page experience into how much you pay per click. Google's Quality Score specifically looks at Core Web Vitals like load speed and interactivity. A slow page pulls your Quality Score down, and a lower score means you pay more to hold the same ad position a competitor gets for less. Page builder sites tend to load more scripts and styles than they need, which is part of why I don't build on them for anything running paid traffic.
Can't I just add a tracking plugin to my existing WordPress site?
You can, and for basic e-commerce events it can get you most of the way there. The trouble is you're now depending on that plugin's maintainer to keep up with Meta and Google's API changes, and stacking it with a caching plugin, an SEO plugin, and your page builder's own scripts is a common source of duplicate or dropped conversion events. A landing page built without that plugin stack has fewer places for something to quietly break.
How long does one landing page take?
Most single landing pages take one to two weeks from kickoff to launch, depending on how much copy and design direction is settled going in. Tracking setup and QA against your actual ad campaigns happens before it goes live, not after.
Do you write the copy too?
I can, or I can build against copy you already have. Either way, the page structure gets built around a single offer and a single call to action matched to what the ad promised, since mismatched expectations between ad and page are one of the more common silent conversion killers.
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